Valeria Fernandez's Projects
Welcome to my portfolio! Here you will find a collection of my projects during my master's degree. Each project represents my dedication and passion for my field. Feel free to click on each project to learn more about the skills and knowledge I acquired.
Coco de Mer: Social Media Plan
Individual Project
I partnered with Marcy Clark PR to design a social-media launch strategy for Coco de Mer, the Seychelles-born perfume house poised to enter the U.S. market. Our plan translated the brand’s island-inspired luxury into a compelling narrative for American fragrance lovers.
Zesty Z: Creative Brief
Individual Project
For a semester-long partnership with Zesty Z—a 2024 newcomer to the pita-chip aisle—I developed a growth strategy that framed the brand as the health-focused alternative in a stagnant category. By championing its lower-carb, higher-fiber recipe, the plan positioned Zesty Z as the go-to snack for nutrition-minded consumers and set the stage for rapid market expansion.
LUSH Cosmetics: PR Campaign
Group Project
When LUSH stepped back from mainstream social platforms in 2021, our team redirected growth to the brand’s owned digital channels and high-impact traditional media, all while honoring its ethical ethos. I helped shape the strategy, pinpoint priority audiences, and establish clear, measurable objectives.
